Friday, December 7, 2018

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Regional healthcare system, in growth mode, changes name

garnet (American Gem Society image)

TOWN OF WALLKILL – The Greater Hudson Valley Health System has a new name – Garnet Health.  That’s the gemstone, not a person’s name.

The health system is the corporate parent of Catskill Regional Medical Center, Orange Regional Medical Center, Catskill Regional Medical Group, Orange Regional Medical Group, and the Orange Regional Medical Center Foundation.

“As a growing health care system and expanding medical group, we need a name that is simple and easy to explain to our patients and our community,” said President and CEO Scott Batulis. “The name was chosen after an extensive process conducted by branding experts Interbrand Health in conjunction with our marketing team, hospital and medical group leadership, and the board of directors.”

Batulis said they looked at “whether the name supports their future goals; whether it was thought-provoking, memorable and relatable; and whether it would be easy to implement in a way that meets the needs of all stakeholders.”

He said the New York State gemstone – garnet – “suggests quality, leadership, and healing.”


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